About the Brand
The name is something that I really wanted to get right. I wanted to tap into the idea of clothing as being a vessel for memories. The brand is all about celebrating the moments that make life special, those small, yet unforgettable memories that shape who we are. The aim of this journey is to remember that every day is an opportunity to create meaningful memories and how the items we wear can hold those memories in our mind. Here’s to the beginning of that journey and to creating good memories along the way.